


These 3 ads are part of the Buy (Less) Crap Campaign. They are basically against Gap’s Red Campaign for the very reason that their objective is to make people realize that donating money directly to charities is more logical than buying things they don’t need from huge corporations who then only donate a very small portion.. The website’s focus states: “Join us in rejecting the ti(red) notion that shopping is a reasonable response to human suffering.”
i was really moved by this idea and thought the overall visual aspect of it was very powerful. It basically takes the same simplistic style that the Gap ads use and they flip it to send a different message. The black and white photos with the red text made the ad very direct and concise, yet strong. your eyes go straight to the text, and once you realize what the word actually says, you realize it’s not a Gap ad, but just the opposite. Then you understand the strong message behind the nude photos. Below are some of the Gap Red ads, in case your not familiar with the campaign. i love how in addition to the “crap” ads being aesthetically pleasing, they beg the bold question: “do we, as a society, always need something in it for ourselves in order to lend a helping hand?”



Filed under: Uncategorized | Leave a Comment »